Report: Sales and Innovation in IT Companies 2025

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  • Analysis of 200+ technology companies
  • Barriers and recommendations for software houses
  • 52% of companies with a 6+ month sales cycle

🎉 To celebrate Saleshackers’ 10th anniversary

A practical guide to effective B2B sales growth strategies in IT.

International Expansion

Companies operating in at least two foreign markets achieve, on average, 27% higher year-over-year revenue growth.

Key Takeaways from the Report

54% of companies plan to invest in AI within the next 12 months—a major market differentiator.

AI and Automation

38% of companies point to intensifying price competition as the biggest challenge in 2025.

Competition Is Increasing

43% of companies cite outbound (LinkedIn + email) as the most effective source of B2B leads.

Companies combining at least three lead generation channels achieve significantly higher conversion rates.

52% of IT companies report a sales cycle longer than 6 months. Automation and fast demos are key to shortening time-to-close.

Sales Cycle

Outbound #1

Channel Diversification

What Will You Find in the Report?

  • Analysis of preferred target markets
  • The biggest challenges and mistakes in sales
  • Barriers to international expansion
  • Effective lead generation channels
  • Benchmarks and trends for 2025+
  • Ideal Customer Profile (ICP)
  • AI adoption and automation
  • Practical, actionable recommendations
  • Sales cycle and customer journey

Who Are We?

Sylwia Jarosz / Founder

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For over 10 years, we’ve been growing SalesHackers, helping software houses, startups, and IT companies win B2B customers. Why do we do what we do? Because we’ve been through the entire journey ourselves—from cold calling, through experiments with LinkedIn and cold emails, to building repeatable lead generation processes.

We know how difficult it can be to land your first customers and how much IT companies need a structured sales system—not random shots in the dark. For more than a decade, we’ve worked with nearly 100 companies—from startups to global brands such as Sii, Toshiba, Advantech, Bluesoft, and Docuware.

Our goal is always the same: to help sales teams level up—whether that means entering new markets, implementing AI tools, or refining high-performing sales messaging.

On a personal note, we are a married couple and a duo that combines strategic thinking (Czarek) with operational execution (Sylwia). Thanks to this, every project we deliver is not only creative, but also practical to implement.

Cezary Jarosz / Co-Founder

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See What Our Clients Say About Us

Hiring SalesHackers enabled us to exceed our sales targets. For the past two years, they have been helping us generate high-quality leads, and we are very satisfied with the partnership. 80% of the leads generated were qualified, and several business relationships resulted in signed contracts. SalesHackers has become an integral part of our go-to-market strategy in international markets.

Grzegorz Witkowski

Head of Marketing @ Scalo Sp. z o.o.

We worked with SalesHackers on lead generation and couldn’t be happier with the results. Their IT industry expertise, strategic mindset, and practical, hands-on support proved invaluable. We saw a clear increase in the number of qualified leads, and the team’s commitment and expert knowledge are evident in every interaction. The team is highly professional and proactive, and working with them is an absolute pleasure—I highly recommend SalesHackers!

Kamil Dziegielewski

CEO & Co-founder @ DataRiseLab Sp. z o.o.

Thanks to our cooperation with SalesHackers, we quickly moved from an audit and strategy development to tangible sales results. The outcome: 30 leads in 4 months, which translated into 4 proposals and our first signed contract—with the prospect of another deal of significantly higher value. We consider this collaboration an excellent investment.

Tomasz Kosmala

General Manager @ Syndatis Sp. z o.o.

We work together on lead generation campaigns. The contacts delivered are characterized by high quality and strong sales effectiveness. The initiatives recommended and executed by the agency had a positive impact on sales growth and improved our conversion rate. At the same time, the quality of the leads provided clearly stood out compared to other vendors.

Łukasz Szewieczek

CEO @ SalesTracker Sp. z o.o.

SalesHackers is responsible for prospecting and initiating contact with target customers. The speed of acquiring contacts and their quality translate into subsequent sales—which, of course, drives the continued growth of our company.

Piotr Tabor

CEO @ Appwise Sp. z o.o.

Over a few months of working with SalesHackers, our sales team received dozens of qualified leads—some of which converted into customers. The outreach campaign run by SalesHackers is highly effective. They deliver personalized, unique activities that translate into clear business results.

Jarosław Tkaczyk

General Manager & CFO @ Mindento Sp. z o.o.

Thanks to Sylwia’s efforts, we generated a substantial number of high-quality leads across European markets. Our cooperation over several months resulted in strong mutual trust and an excellent business relationship. I definitely recommend them!

Olaf Lesniak

Co-founder Score Digital Sp. z o.o.

I highly recommend SalesHackers for their lead generation services. They scheduled many meetings for us, and their strategic approach delivered very strong results. The team consistently meets deadlines and responds effectively to any changes in strategy, proposing efficient solutions.

Aleksandra Prusator

Founder @ Fordata Sp. z o.o.

I had the pleasure of working with Sylwia on a LinkedIn lead generation project. The project was run efficiently, and as a result we achieved the expected number of contacts. I recommend Sylwia and her team as a reliable partner for supporting marketing activities.

Bartosz Sobolewski

CEO @ PIRXON S.A.

Market insight builds an advantage in sales conversations.

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How do IT companies approach sales, expansion, and building competitive advantage?

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